Key text fields
Greeting message
The first thing families see when they open your estimator. It sets the tone for the whole experience — keep it warm and brief. Example: “We’re here to help you understand the costs involved, at your own pace and without any pressure.”Service type prompt
The instruction that appears above the service type selection on the opening screen. It’s a simple prompt to help families take that first step. Example: “What type of service are you considering?”Category descriptions
Each category in your estimator — such as Casket, Venue, or Catering — can have its own short description that appears above the options. This is a good place to briefly explain what the category covers, or offer a reassuring note. Example for Caskets: “We offer a range of caskets to suit every preference and budget. Pricing is for the casket only — your funeral director can talk you through each option in more detail.”Estimate introduction
Text shown at the top of the estimate summary screen, before the itemised cost breakdown. Families arrive here after making their selections, so this is a good place for a reassuring message. Example: “Here’s a personalised estimate based on the options you’ve chosen. All prices are indicative — your funeral director will confirm the final figures with you.”Disclaimer
Appears at the bottom of every estimate. This is important for managing expectations and making clear that the estimate is a guide, not a binding commitment. Default: “This is an indicative estimate only and may vary based on your specific requirements. Please contact us to discuss your needs.”The disclaimer is pre-filled with a sensible default. You should review it with your team or your professional association to make sure it reflects your business’s requirements.