Text & Wording

Documentation Index

Fetch the complete documentation index at: https://help.funeralestimatorpro.com/llms.txt

Use this file to discover all available pages before exploring further.

Every piece of text families see in your estimator is customisable. From the greeting message to the success message after they get in touch, you control the words. This lets you keep your voice consistent, warm, clear, and true to your business. To update your text and wording, go to Estimator → Text & Wording.

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Text fields

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Welcome message

The first thing families see when they open your estimator. It sets the tone for the whole experience, keep it warm and brief. Example: “We’re here to help you understand the costs involved, at your own pace and without any pressure.”

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Estimator title

The main heading that appears above your estimator. This is what families see alongside the welcome message on the opening screen. Example: “Funeral Cost Estimator”

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Introduction

A short paragraph below the title on the opening screen. Use it to set expectations about what the estimator does and how to use it. Example: “Use this tool to build a personalised estimate based on the options that feel right for you. It takes just a few minutes.”

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Get started button text

The label on the main button families click to begin building their estimate. The default is “Build your estimate”, you can change it to match your voice. Example: “Get started” or “Begin your estimate”

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Service type prompt

The instruction that appears above the service type selection on the opening screen. It’s a simple prompt to help families take that first step. Example: “What type of service are you considering?”

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Category descriptions

Each category in your estimator, such as Casket, Venue, or Catering, can have its own short description that appears above the options. This is a good place to briefly explain what the category covers, or offer a reassuring note. Example for Caskets: “We offer a range of caskets to suit every preference and budget. Pricing is for the casket only, your funeral director can talk you through each option in more detail.”

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Price disclaimer

Shown near the running total as families build their estimate. This helps set expectations while they’re still making selections. Example: “All prices are indicative and include GST.”

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Estimate screen intro

Text shown at the top of the estimate summary screen, before the itemised cost breakdown. Families arrive here after making their selections, so this is a good place for a reassuring message. Example: “Here’s a personalised estimate based on the options you’ve chosen. All prices are indicative, your funeral director will confirm the final figures with you.”

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Estimate disclaimer

Appears at the bottom of every estimate. This is important for managing expectations and making clear that the estimate is a guide, not a binding commitment. Default: “This is an indicative estimate only and may vary based on your specific requirements. Please contact us to discuss your needs.”

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Contact form intro

Text that appears above the contact form when a family decides to get in touch. Use it to reassure them that getting in touch is pressure-free. Example: “If you’d like to talk through your options or get a more detailed quote, leave your details below and we’ll be in touch.”

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Contact button text

The label on the button that opens or submits the contact form. Keep it clear and inviting. Example: “Request a call back” or “Get in touch”

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Form success message

The message families see after they’ve submitted the contact form. Confirm that their details have been received and set an expectation for what happens next. Default: “We’ll be in touch soon.” Example: “Thank you, one of our team will be in touch within the next business day.”

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Tips for writing good estimator copy

Getting the words right makes a real difference. A few principles to keep in mind: Keep it brief. Families are scanning for information, not reading essays. Aim for one or two sentences in most fields. If you find yourself writing a paragraph, cut it in half. Be reassuring. This is a stressful time for the families using your estimator. Gentle, plain language, “we’re here to help” rather than “please complete the form below”, makes the experience feel less clinical. Use “estimate” not “quote”. An estimate is a guide; a quote implies a firm commitment. Keeping this language consistent throughout your estimator sets the right expectations from the start. Avoid industry jargon. Write for someone who has never arranged a funeral before. “Professional services” is clearer than “first call and embalming fees”. “Cemetery costs” is clearer than “third-party disbursements”. Write in your voice. If your business is warm and informal, let that come through. If you’re more formal and traditional, that’s fine too. The estimator should feel like it came from your team, not a generic template.