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Categories are the building blocks of your estimator. Each category is a group of related choices — like Caskets, Flowers, or Venue. Within each category, you add the specific options families can choose from, with prices and images. Getting your categories and options right is the most important part of setting up your estimator. Take your time here — it’s where families spend most of their time, and it’s what shapes how clear and trustworthy your pricing feels. To manage categories, go to Estimator → Categories & Pricing.

Managing categories

Adding a new category

1

Click Add Category

This button is at the top of the Categories & Pricing page.
2

Give it a name

Use plain, familiar language — “Caskets”, “Flowers”, “Catering”, “Printed Items”. Avoid internal jargon.
3

Add a short description

This appears below the category heading in the estimator. One sentence is usually enough — for example, “Choose a casket for the service and burial.”
4

Choose a component type

This controls how options are displayed to families. See Component types below for a full explanation of each.
5

Set required or optional

Required categories always show in the estimator and families can’t skip them. Optional categories include a “Skip this section” option for families who don’t need it.
6

Save

Click Save Category to add it to your list.

Reordering categories

The order you set here is the order families work through in the estimator. Drag any category by the handle on the left to move it up or down.
Put the most significant choices early. Families are more engaged at the start — decisions like service type, casket, and venue benefit from coming first, while smaller items like printed booklets or newspaper notices can come later.

Required vs optional

SettingWhat it means
RequiredAlways shown. Families must engage with it before continuing.
OptionalShown with a “Skip this section” option. Good for categories that only some families will need.

Deleting a category

Click the category name to open it, then scroll to the bottom and click Delete Category. This removes the category and all of its options permanently — there’s no undo. Export or note down anything you want to keep before deleting.
The Service Type category at the top of the list is protected and cannot be deleted. See Service Types for more on how that works.

Managing options

Viewing options in a category

Click any category name to expand it and see its options.

Adding an option

1

Open the category

Click the category name to expand it.
2

Click Add Option

This appears at the bottom of the options list within the category.
3

Enter the name

Keep it clear and descriptive — families aren’t experts. “Wicker Casket” is better than product codes or supplier names.
4

Add a description

A sentence or two about the item. For caskets, this might cover materials and finish. For venues, it might note capacity or character. For catering items, list what’s included.
5

Enter the price

Enter the price excluding GST. The estimator adds tax based on your tax settings at display time.
6

Upload an image (optional)

Images are supported for most component types. See Uploading images below.
7

Save

Click Save Option.

Uploading images

Images make a real difference for high-touch choices like caskets, urns, and memorial items. You don’t need professional photography — clear, well-lit images against a neutral background work well.
1

Click Upload Image on the option

The image uploader appears within the option editor.
2

Select your file

JPG or PNG, ideally at least 800px wide. Landscape images fit the card layout best.
3

Set the focal point

After uploading, drag the focal point marker to the most important part of the image — typically the centre of the item. This controls how the image is cropped at different screen sizes so the important part is always visible.
4

Save

The image is saved with the option.

Contact for pricing

Some items — particularly higher-end caskets, bespoke floral arrangements, or special requests — may be things you’d rather discuss with a family than list a fixed price for. Tick Contact for pricing on any option to replace the price with a “Contact us” prompt. The option still appears in the estimator, but families are directed to reach out rather than seeing a dollar figure.

Reordering options

Drag options within a category to change the order families see them. Put your most popular or most appropriate option first — many families will choose whatever’s at the top.

Default selection

You can mark one option in a category as pre-selected. This means it’s already chosen when a family arrives at that category — they can change it, but if they don’t, it’s included in their estimate.
Use default selections for your most commonly chosen options. This makes the estimator feel faster and more personalised — and it means families who don’t have strong preferences still get a realistic starting estimate.

Component types

The component type controls how options in a category are presented to families. Choose the one that suits the nature of the choices in that category.

Image card grid

Options are displayed as visual cards with photos. Families tap or click a card to select it. Only one option can be selected at a time. Best for: Caskets, urns, memorial items, coffins — anything where seeing the item is part of the decision. Example: A Caskets category with six options, each showing a photo, name, and price. Families browse and tap the one they want.

Text list

Options are displayed as a simple list with the name, description, and price. No images. Families select by tapping the row. Best for: Venue options, service extras, printed items, transport options — choices where the description matters more than a photo. Example: A Venues category listing four chapel options, each with a short note about capacity and character.

Quantity stepper

A single item with a + and − counter. Families choose how many they need. The price multiplies accordingly. Best for: Death certificates, order of service booklets, newspaper notices, certified copies of documents. Example: A Death Certificates category with a default quantity of 3, and a note explaining that most families need 3–5.

Per-person selection

A menu of options combined with a quantity control. Families choose a catering package, and the total cost is calculated based on the number of attendees they entered on the greeting screen. Best for: Catering packages where the price-per-head model applies. Example: A Catering category with three menu options — Morning Tea, Light Lunch, and Full Reception. The family picks a menu, and the price is calculated as menu price × guest count. They can adjust the guest count from here if plans have changed.

Included item

A fixed item that’s always part of the estimate. Families can see what it is and what it costs, but they can’t add or remove it — it’s always included. Best for: Showing the items that come as part of your base service, so families can see exactly what they’re getting. Also useful for third-party fees that are fixed regardless of choices (like a specific crematorium charge). Example: A “Professional Services” line showing the bundled fee for your team’s time, care, and coordination.

Cost types

Every category and option has a cost type. This controls how costs are grouped in the final estimate — and helps families understand what they’re actually paying for.
Cost typeWhat it covers
IncludedCosts that are part of your professional service — your time, facilities, and coordination.
OptionalExtras families choose to add — flowers, catering, memorial items, printed booklets.
Third-party disbursementCosts you collect and pass through to another provider — crematorium fees, doctor’s fees, council burial charges, death certificates.
Third-party disbursements are shown separately in the estimate with a short explanation that these are costs charged by external providers, not by you. This transparency builds trust — families can see exactly what your fee is versus what’s a pass-through cost.

Visibility rules

Not every category applies to every service type. A Caskets category only makes sense for burial. An Urns category only makes sense for cremation. Visibility rules let you control this.

Setting visibility per category

1

Open the category

Click the category name.
2

Find the Visibility section

It’s in the category settings, below the name and description fields.
3

Choose which service types see this category

Tick the service types this category should appear for. You can select one, several, or all of them.
4

Save

Click Save Category.

Sub-type visibility

If you have sub-types set up (for example, Direct Cremation and Traditional Cremation within Cremation), you can go a step further and control which categories appear for each sub-type. This is useful when a direct cremation genuinely doesn’t include a venue or flowers, while a traditional cremation does. Rather than showing families categories that don’t apply, you can hide them entirely for the relevant sub-type.
Start with your most common arrangement and build outward. You don’t need every possible option configured before you go live — a solid set of your core services is better than an incomplete attempt at everything. You can always add more categories and options later without affecting existing estimates.