Estimations are anonymous — they capture what families are building without any contact details attached. Think of them as a window into how families are using your estimator and what they’re interested in, even when they’re not ready to get in touch.
To see your estimations, go to Estimations in the sidebar.
The estimations table
Each row shows:
| Column | What it shows |
|---|
| Date | When the estimation was completed |
| Service type | Cremation, burial, or any other service type you’ve configured |
| Attendee count | How many guests the family entered on the greeting screen |
| Estimate total | The total dollar value of the estimate they built |
Expanding a row
Click any estimation to see the full breakdown — every category the family visited, which option they chose, any quantities selected, and the individual price for each item. It’s the same detailed view you’d see in an enquiry, minus the contact details.
Estimations contain no personal information. A family’s estimate only becomes an enquiry if they choose to leave their contact details at the end.
Why this data matters
Estimations give you useful signals even when families don’t get in touch.
Popular items
Which options are families gravitating toward? If one coffin style or venue is consistently chosen over others, that tells you something about what families value — and what you might want to feature more prominently.
Average spend
Looking at the spread of estimate totals helps you understand typical expectations. If estimates are clustering at the lower end, families may be surprised by the full cost once they speak to you — worth knowing before that conversation.
Pricing validation
If a particular option is rarely or never selected, there are two likely explanations: the price feels too high relative to the alternatives, or the description isn’t clear enough for families to understand what they’re getting. Either way, it’s worth reviewing.
Service type trends
Watching the cremation vs burial split over time can surface shifts in local preferences. If your area is trending strongly toward cremation, for example, you’ll want to make sure that part of your estimator is detailed and well-priced.
Compare your estimations data with your enquiries to see which estimate values tend to convert into contact requests. Families who build higher-value estimates may be more ready to commit — or they may need more reassurance about the cost. Either way, it’s useful context for your follow-up conversations.
